About BID Equity
We love software. We believe that software companies are the most rewarding companies you could possibly invest in. We also know that investing in software companies is very different from investing usually works. Particularly in Europe we see many software companies who have not yet reached their full potential. Market opportunities are often not seized completely, Hence, European software companies of stay below a critical size threshold. Often this is a matter of capitalization, sales power, market awareness and product portfolio. We typically come in and help companies that have reached such a glass floor. Having reached this floor, making the next step founders and owners often feel that they need a step-change that is too big. We know the challenges of mid-sized software companies, and how to overcome them. Over the time we have developed strategies and a pool of operational resources to help solving these typical situations. Examples? Think of cloud readiness for your established on-premise portfolio or how to scale your sales team from the two experts who currently do most of the selling? How can you best automate critical processes or introduce a more profitable pricing without disappointing your customers? We love these water cooler conversations over new growth hacks, personal experiences and certainly about what has made your organization successful in the first place. Combining your experience with ours, the sky is the limit!