About Steel Capital Management

Steel provides lower-cost growth capital in the form of non-dilutive debt financing to select direct-to-consumer and omnichannel retail (E-commerce and/or physical locations) companies. Our flexible, creative and cutting-edge financing solutions are designed to solve for what matters most to your business - whether that is term, interest rate, upfront capital, milestone-based forward commitments or something else – so that you can focus on growth.

Investment Details

Investment Range
Not specified
Investment Stage
Various stages
Industry Focus
E-Commerce, AI/ML, B2C (+3 more)
Investor Type
Venture Debt

Investment Focus

Focus Areas
AI/ML B2C Retail VR/AR E-Commerce +1 more
Investment Stages
Debt, Early Stage Venture, Growth, Non Equity Assistance, Seed, Venture