About Mercato Partners

Mercato Partners is a minority growth investor. It seeks high-growth technology and consumer companies with $7 - $50M in annual revenues. These companies are no longer trying to simply prove if a product can work (venture), but are rather raising capital to accelerate marketing and sales efforts (growth). Mercato traditionally writes $7 - $20M initial checks into companies with a predictable use of proceeds, an experienced management team, and healthy margins. Mercato focuses its sourcing efforts on Southern California, Utah, Colorado, Idaho, Texas, and the Midwest.

Investment Details

Investment Range
Not specified
Investment Stage
Various stages
Industry Focus
Business Development, AI/ML, B2C (+2 more)
Investor Type
Private Equity Firm, Venture Capital

Investment Focus

Focus Areas
AI/ML B2C Healthcare VR/AR Business Development +1 more
Investment Stages
Early Stage Venture, Growth, Late Stage Venture, Private Equity