About Mercurius Media Capital
Mercurius Media Capital (MMC) is a media-for-equity venture fund that leverages premium advertising inventory at scale, investing it in high-growth companies to compound the value of the inventory. MMC’s portfolio is supported by $90 million in committed media capital from partners including Sinclair Broadcast Group, Televisa Univision, National CineMedia, Atmosphere TV and others. The fund is actively engaging with large and diverse media houses to expand its network, as the model enables the addition of new limited partners annually. With a strong pipeline of companies representing significant potential in ad spends for the current year, MMC continues to align premium inventory with growth-stage businesses to drive brand visibility and measurable outcomes.